W.W. Clements, a former CEO and president of the Dr Pepper/7-Up Company, described the taste of Dr Pepper as one-of-a-kind, saying "I've always maintained you cannot tell anyone what Dr Pepper tastes like because it's so different. It's not an apple, it's not an orange, it's not a strawberry, it's not a root beer, it's not even a cola. It's a different kind of drink with a unique taste all its own."
Carbonated Water, Citric Acid, Natural and Artificial Flavours, Potassium Citrate, Potassium Benzoate and EDTA [to Protect Taste] Concentrated Grapefruit Juice, Aspartame, Acesulfame Potassium, Acacia, Glycerol Ester of Wood Rosin, Brominated Vegetable Oil, Carob Bean Gum.
Some products are subject to V.A.T